Privacy Policy

Last updated: December 2025

Birthday-Cake.com.au ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.birthday-cake.com.au (the "Site").

Information We Collect

We may collect information about you in various ways when you visit our Site:

Information You Provide: When you contact us through our contact form, you may provide personal information such as your name, email address, and message content. We only collect this information when you voluntarily submit it to us.

Automatically Collected Information: When you visit our Site, we may automatically collect certain information about your device and usage, including:

  • Browser type and version
  • Operating system
  • IP address (anonymised where possible)
  • Pages visited and time spent on pages
  • Referring website addresses
  • Date and time of visits

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide customer support
  • Improve our website, content, and user experience
  • Analyse website traffic and usage patterns
  • Detect and prevent technical issues or security threats
  • Comply with legal obligations

Cookies and Tracking Technologies

Our Site may use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files stored on your device that help us understand how you use our Site.

Types of cookies we may use include:

  • Essential Cookies: Necessary for the Site to function properly.
  • Analytics Cookies: Help us understand how visitors interact with our Site so we can improve it.
  • Advertising Cookies: Used to deliver relevant advertisements and measure their effectiveness.

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our Site.

Third-Party Services

We may use third-party services that collect, monitor, and analyse information to help us improve our Site:

Google Analytics: We use Google Analytics to understand how visitors use our Site. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to our Site. Google's ability to use and share information collected by Google Analytics is restricted by the Google Privacy Policy.

Google AdSense: We may display advertisements through Google AdSense. Google uses cookies to serve ads based on your prior visits to our Site and other websites. You can opt out of personalised advertising by visiting Google Ads Settings.

Amazon Associates: We participate in the Amazon Associates Program. When you click on affiliate links and make a purchase on Amazon, Amazon may collect information about your purchase. This is governed by Amazon's Privacy Notice.

Affiliate Links Disclosure

Our Site contains affiliate links to Amazon Australia. When you click on these links and make a purchase, we may earn a small commission at no additional cost to you. These affiliate relationships do not influence our product recommendations or reviews.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights

Under the Australian Privacy Act 1988, you have certain rights regarding your personal information:

  • Access: You can request access to the personal information we hold about you.
  • Correction: You can request that we correct any inaccurate or incomplete information.
  • Deletion: You can request that we delete your personal information, subject to legal requirements.
  • Opt-out: You can opt out of receiving marketing communications from us.

To exercise these rights, please contact us using the details provided below.

Children's Privacy

Our Site is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.

Links to Other Websites

Our Site contains links to third-party websites, including Amazon Australia. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Australian Privacy Principles

We are committed to complying with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth). For more information about privacy in Australia, you can visit the Office of the Australian Information Commissioner (OAIC).